Life & Business Coach in Needham, MA

You already hold
every answer
you're searching for.

I'm here to help you find them — with honesty, empathy, and the occasional kick in the ass. Backed with 30 years of living proof that real change is possible.

Work With Me My Story

"Most coaches have studied the answers. I've lived them — and spent thirty years putting them to work in my own life. That's the difference."

Amy Doherty — Life & Business Coach
Founder Amy Doherty Life & Business Coach

Meet Amy — Founder

Honest. Intuitive.
Here because I've been there.

I didn't arrive at coaching through a textbook. I arrived through the hardest years of my life — doing the deep, painful work of understanding why I was in so much pain, and deciding that if my life was going to continue at all, something had to fundamentally change.

What followed was three decades of putting that work into practice — not just studying it, but metabolizing it. Building a life I actually wanted. Learning that emotional honesty and courage are both required to experience the changes you wish to see in your life. And the good news, we are all stronger and braver than we know.

Now I help others by helping them remember the answers that live within them. My style is genuine, direct, and deeply empathetic. I'll call you on your blind spots — gently — and I'll never pretend I have a formula for your life.

Based in Needham, Massachusetts, I work with clients across Greater Boston — Newton, Wellesley, Dedham, and beyond — both in person and online.

I'm currently completing my coaching certification with Martha Beck, whose core belief mirrors my own: the answers lie within you, and our job is to help you excavate them.

30+
Years of lived work
1:1
Personal sessions only
∞
No clichés. Ever.

Results

What thirty years of
doing the work looks like

These aren't credentials on a wall. They're the results of the same inner work Amy now helps her clients do.

"The reason I share these milestones isn't to impress you — it's to show you concrete evidence of what this work can actually do for a life. These are the direct results of the same inner work I now help my clients do. I also believe deeply that when you hire a coach, you deserve to know they've genuinely been in the trenches themselves. So I'll always encourage you to ask any coach or professional you consider working with: how has this work shown up in your own life?"

📈

Built a values-driven company to an eight-figure exit

Amy founded and led a 200-person company, building a culture that deliberately rejected toxic business norms. She called out practices she didn't believe in, grew it to a successful eight-figure exit — then walked away when it no longer felt aligned, because she knew herself well enough to know when to move on.

🏡

Rebuilt family relationships from the ground up

Amy learned to see her parents clearly — what they could offer and what they couldn't — and found a way to genuinely enjoy them without needing them to be different.

🌿

Healed generational wounds

She built her relationship with her children in a way that broke patterns that had run through her family for generations — for herself, her parents, and her kids.

💔

Left a marriage to choose her own life

Recognizing the limitations of her first marriage, Amy made the hard choice to leave — knowing that staying would mean living a fraction of the life she was capable of.

🎓

Reinvented her career from scratch

She went back to school at forty years old for something completely different than her first degree and her first career. Within a year of graduating, she launched her own company — built entirely around her values.

My Approach

What working with me
actually feels like

01

You'll be heard — really heard

I listen without presuming your path looks like mine or anyone else's. My job is to understand where you're getting stuck, not to talk at you with a script.

02

Honest, not harsh

If we're working together and I don't see forward momentum, I'll tell you — gently, but clearly. You deserve honesty over comfort. That's my obligation to you.

03

Feelings first. Then forward.

You have to feel the hard stuff, and you also will learn that you have the capacity to move forward.

04

No jargon. No empty words.

If you are as confused as I am with all of the therapeutic coaching speak in today's world, I commit to you to speak plainly and help you change in very practical ways.

05

Your answers, not mine

I offer perspective. I trust your instincts. What resonates, take it. What doesn't, leave it. You're the expert on your own life — I'm here to help you remember that.

06

A safe place to land

Bring all of it — vulnerable, ambitious, exhausted, hopeful. The goal is for you to feel like you came home.

Who This Is For

The right fit
matters.

This is for you if…

  • You have ambition and drive but something keeps getting in the way
  • You're willing to look honestly at yourself — not just the world around you
  • You want to do hard change, not just talk about it
  • You're ready to stop feeling stuck for too long
  • You're a business owner, career changer, or someone who wants more from life
  • You want someone who'll be real with you, not just supportive

This probably isn't for you if…

  • You're looking for confirmation that nothing will ever change
  • You'd rather explain why it's everyone else's fault
  • You're not ready to sit with discomfort — even temporarily
  • You want a coach who'll hand you a formula and call it done
"If I could offer anyone a truth, it would be that you can grow your capacity to experience all that life offers. The love, the heartbreak, the awe of it all. So that when you get to your final days, you are filled with a contentment that only comes from living the life that was meant for you and you alone."

— Amy Doherty

Work With Me

Choose your
starting point.

I work with a small number of clients at a time, 1:1 only. Choose the format that fits where you are right now.

Most Comprehensive
Intensive
$6,000 / package
12 sessions over 3 months · Weekly · Via Google Meet
  • One session every week for three months
  • For the person ready to move fast, go deep, and not let momentum stall
  • Weekly accountability keeps the pressure on and insights fresh
  • By the end, you won't recognize the story you used to tell yourself
Book Intensive
VIP Day
$2,000 / day
Single intensive half-day · 4 hours · Via Google Meet
  • A focused 4-hour deep dive via Google Meet
  • Get clarity fast without a multi-month commitment
  • Walk away with real direction and momentum
  • Perfect for breakthroughs and major decisions
Book VIP Day
Single Session
$650 / session
One session · Via Google Meet · 1:1 only
  • One focused 60-minute 1:1 session via Google Meet
  • For clients who finish the Intensive, Foundation, or VIP Day
  • Keep the momentum going on your terms
  • No long-term commitment required
Book Single Session

Not sure yet? Reach out first — no pressure.

Get In Touch

Let's start
the conversation.

Fill out the form and Amy will be in touch within 24–48 hours. No sales pitch — just an honest conversation to see if we're a good fit.

✉
Email Amy directly:
amyjflyn68@gmail.com
◎
Sessions conducted via Zoom
from wherever you are.
✦
Discovery calls are complimentary
and completely no-obligation.
Thank you — Amy will be in touch at amyjflyn68@gmail.com within 24–48 hours.

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